For immediate release
Contact: Mellie Dugue
Tel: 0752871783
Email: inmy@korea.com
Historical Background
The first Kamsamnida guide book was published in 1980. At that time there were only a few guide books about Asia available and internet was not a thing. It was difficult to find some pieces of information, and Kamsamnida helped most of the travelers willing to visit the country for some days or even have a long-term stay in South Korea. It was considered by the travelers as the best resource, the best guide to visit, to understand and adjust to this beautiful country.
Innovative Approach
The world of today has drastically changed compared to back then and everything has to follow the trend. It is even more true when talking about a guide book because a lot of places pop up and fade away in the blink of an eye. After many updates on our paper version of the book, it is about time to conquer the internet and to give an online version of the guide with videos, pictures and discount coupons. We have also offered to some well-known influencers living in Korea or having Korea-related content to give some of their best advice about the life in the country in a part of the guide book.
Target Market
Now that we offer a more complete online version in addition to the paper one, it will not only fit the needs of the younger generation but the older one's as well.
Expert Advice
Spheris Lauriol, our expert in new media, helped us in the creation of the online version by providing very new ideas and talent, and thanks to her strong experience in this field the result is even better than expected. The interface of the website is smooth and dynamic which gives a new image to Kamsamnida.
Accessing the Market
We gave several copies of the new guide book to the influencers who took part in the project and to those who were willing to share it to their audience. They are currently doing a contest on several of their social networks including Facebook and Instagram. Their followers or subscribers have to share some publication in order to win a book, and this is what will advertise the new Kamsamnida. The contest should end before December 13th which left some time to those who didn't win to buy it as a Christmas present.
